Legal
Privacy Policy
How Grounded Answers collects, uses, shares, and protects personal data.
Last updated: 26 April 2026
Grounded Answers is operated by Reveal Answers Ltd (“Reveal Answers”, “we”, “us”, “our”). Reveal Answers Ltd is the controller of personal data described in this Policy, except where we process data on behalf of business customers as a processor.
This Privacy Policy explains how we collect, use, share, and protect personal data when you visit our website, create an account, install or use the Grounded Answers WordPress plugin, contact us, or otherwise interact with our self-serve services.
Our services are intended solely for business and professional website use and are not offered to consumers acting for personal, family, or household purposes.
1. Who This Policy Applies To
- website visitors
- account users
- billing contacts
- support contacts
- prospective customers
- users of the Grounded Answers WordPress plugin and related services
2. Personal Data We May Collect
Account and Contact Data
- name
- email address
- company name
- billing contact details
Account and Service Data
- login and authentication details
- subscription status
- plan type
- usage records
- support plan level
Website and Device Data
- IP address
- browser type
- device information
- referring pages
- analytics data
- cookie identifiers
Payment Data
Payments may be processed by third-party payment providers. We do not store full payment card details.
Support Communications
Information you provide when contacting support or requesting assistance.
Content Data
Where you connect website content or other sources to the Service, we may process that content. Such content may incidentally contain personal data that you have chosen to publish or provide.
3. How We Use Personal Data
- provide and operate the Service
- create and manage accounts
- authenticate users
- process subscriptions and payments
- measure plan usage and limits
- provide customer support
- improve features, performance, and reliability
- maintain security and prevent abuse
- send service messages and billing notices
- comply with legal obligations
- send marketing communications where permitted by law
4. Legal Bases for Processing
Where required by applicable law, including the UK GDPR and EU GDPR where relevant, we rely on one or more of the following legal bases:
- performance of a contract
- legitimate interests
- consent
- compliance with legal obligations
5. Sharing of Personal Data
We may share personal data with trusted providers that help us operate the Service, such as:
- hosting and infrastructure providers
- analytics providers
- payment processors
- customer support tools
- email and communications providers
- professional advisers
- regulators or authorities where required by law
- acquirers or investors in connection with a merger, sale, or financing
A list of material subprocessors is available on request.
6. International Transfers
Your personal data may be processed in countries outside your own. Where required, we use appropriate safeguards for international transfers.
7. Retention
We retain personal data only for as long as reasonably necessary for the purposes described in this Policy, including contractual, legal, accounting, security, and operational needs.
8. Security
We use reasonable technical and organisational measures designed to protect personal data. No system can be guaranteed completely secure.
9. Cookies and Analytics
We may use cookies and similar technologies for:
- essential website functionality
- analytics
- product improvement
- remembering preferences
Where required by law, we will request consent before using non-essential cookies or similar technologies. Additional cookie notices or controls may be provided on our website.
10. Your Rights
Depending on your location, including under the UK GDPR or EU GDPR where applicable, you may have rights to:
- access your personal data
- correct inaccurate data
- request deletion
- object to certain processing
- restrict processing
- request portability
- withdraw consent where processing relies on consent
- complain to a supervisory authority
11. Business Customers and Customer Content
If you use the Service for a business, you are responsible for ensuring you have rights to any content or personal data you connect or submit to the Service.
Where applicable, separate data processing terms may apply.
12. Third-Party Services
Our Service may integrate with third-party platforms or tools. Their privacy practices are governed by their own terms and policies.
13. Children
The Service is not directed to children.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be posted with a revised effective date.
15. Contact Us
Privacy enquiries, rights requests, or takedown requests:
Reveal Answers Ltd
[Registered Address]
[Privacy Email Address]